Daiwa Black
Apple iPad change the rules and threatened the Japanese publishing industry-ipad, Publishing – Printing Industry
April 12, according to foreign reports, iPad severity of the Japanese publishing industry may change the ecology? Recent Japanese government officials, the publishing industry and analysts have warned, the Japanese publishing industry for many years in the pricing, but there will be an epoch-making because iPad change.
General Minister of Japan and Japan Kazuhiro Haraguchi Electronic Book Publishers Association, last week likened the iPad listed Zhunqiang Pei in 1853 led the U.S. Navy fleet, forcing Japan to open trade in “black ship to freedom” (BlackShips) event.
Japanese publishers to set the retail prices of books, and limit the discount, this point with the Western countries, Japan, 450 to several publishers and therefore survive.
The iPad comes, could change the status of the Japanese publishing industry, mainly due to the Japanese e-book market for the United States four times, while the two Japanese electronics manufacturers Sony and Panasonic have been abandoned in 2007 and 2008 in Japan cause the development of e-book reader, but Amazon has yet to launch Kindle reading Japanese browser.
Analyst at Daiwa Securities in Tokyo than Hasse, said: “like the iPad the product, it may no longer looking for writers published works, Japan Print , Publishing and book distribution industry are dependent on all of the threats facing the iPad. ”
In the U.S., Amazon and Nook electronic reading browser manufacturers Barnes & Noble, are to hold pricing publishing industry to counter Apple.
By the Kadokawa and Shueisha composed of 31 Japanese publishers e-book Publishers Association of Japan, President of Kyrgyzstan, said small island of light, a number of publishers on the iPad may affect the price of consultations with dealers worried.
Tokyo Takagi Grandeur ImpressR & D Fellow, said: “from the United States iPad, the Japanese publishing market is bringing new rules of the game.”
Analyst at Deutsche Bank in Tokyo, said Liang Xiao Koike, unlike the United States, Japan, bookstores can not sell the books returned to publishers, so there is no pressure of price competition. Nomura Securities released a report last November that the Japanese publishing industry, this operation system, making electronic books cheaper prices than physical space shrinking.
Koike Xiao Liang said: “Japan is unique in the publishing market is that bookstores have to strictly abide by the Press set the price, but the bookstores can return the books, this is a lot of small companies to survive the reason.”
Example, if a book to sell Tokyo 1,000 yen (about 10.7 U.S. dollars), usually get 630 yen publishers, authors get 70 yen, dealers get 80 yen, 220 yen bookstores are taking.
Kadokawa Publishing Group, Japan’s largest Kakizawa History spokesman said: “We are interested in joining iPad platform, but do not want to sacrifice the price of publications.”
Sony spokesman for the small child and Panasonic spokesman Lin Xing Tian Ming door indicated, Japanese consumers used the Internet using a mobile phone, but do not want to buy the equipment can only read e-books.
Hasse than that, iPad combination of text and Video Will decline in the Japanese publishing industry revenue to bring a chance of survival.
According to the Japanese Research Center’s data published in 2009, physical books and magazines in Japan Sell Amount of 4.1%, to 21-year low, since the peak in 1996 have dropped 27%.
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